My Kenneth Cole watch is digital with a split down the middle of the face. Hours on the left minutes on the right seconds on lower right. I do not recall how to set this watch.

They all set pretty much the same. Here is the general walk through from the Cole site:
Press the lower left button on the Kenneth Cole digital watches to cycle through the various modes. Press it three times to get into time mode (the face should be blinking). Press the upper right-hand button to change the seconds. Press the lower right-hand button to select the minutes.

try one of these links
Kenneth Cole Touch Activated
Kenneth Cole New York (US)
Kenneth Cole New York (Int'l English)
Kenneth Cole New York French (FR)
Kenneth Cole New York German (DE)
Kenneth Cole New York Italian (IT)
Kenneth Cole New York Japanese (JP)
Kenneth Cole New York Spanish (ES)
Kenneth Cole New York (Simplified Chinese)
Kenneth Cole New York (4-Eye Chronograph Movement)
Kenneth Cole Analog-Digital Touch Screen Instruction Manual - Korean (KR)
Kenneth Cole Reaction
unlisted: Analog-Digital: UL1052, UL1069, UL1102, UL1103, UL1171 (EN)
unlisted: Analog-Digital: UL1002, UL1070, UL1095, UL1097, UL1099 (EN)
unlisted: Digital Instructions (EN)
unlisted: UL1154, UL1155, UL1156 (EN)unlisted: Instruction Manual

Jev, thanks for your instructions on watch. Kenneth Cole Men Smart Watches Automatic Watches Leather Watches
Women Watches Kenneth Cole Digital Designer Watches
WATCH IT Canada Kenneth Cole Watches

I couldn't find any instructions for your watch but my wife has a similar one and it goes something like this.

There are two recessed buttons which need to be operated by a thin probe.

One of them is a "mode" button which changes the operation from normal to setting mode.

When you have pressed the mode button you should see the "hours" flashing use the other button to change the time (there may be two buttons, one up and the other down), when you ahve the right hour press the mode button again and the minutes will flash. Adjust as for the hours and when all is OK, press the mode button again to return to normal operations.

Good luck, have patience!

I took the watch back and exchange it for something else.

I just dug my watch out after not wearing for a few years and had the same problem. There is an easy way to adust this watch's time and alarm, basically one way to enter both.

1) With the watch in the regular time display mode (doesn't matter if 12 hour or military time), depress and hold the lower left hand button (mode button). After a few seconds the watch appears to shift to alarm mode and it is blinking. This puts you into the mode for adjusting the alarm.

2) If you want to adjust time, date, etc rather than alarm time, after you have done step one, simply press that same lower left button again, and then it will put you into the time mode, but this time the time mode is blinking and you can adjust the various components (seconds, minutes, hours). You can only move minutes, hours, etc forward, no way to move backward. You will start off with the second display blinking, probably skip that unless you need to adjust seconds. Depress the upper right button to shift to the next option (minutes) and you will see the minute display blinking. Adjust the minutes by depressing the lower right button. When finished depress upper right button to move to next option (hours) depress the lower right button to move the minutes/hours/month/date forward as necessary, when you finish just press the lower left button again and it pulls you out of adjust mode and you are back in regular time viewing.

I had to post this because I've had this problem in the past and it killed me. Its kind of intuititve after you get into the adjusting mode by pressing the lower left button- remember, initially it will put you into adjust alarm mode, but press again and you will get into adjust time mode.

OK I'll do my best to describe the procedure...

Part 1:
Press mode button till the seconds window blinks
Press Lap/Reset button once to make minutes blink
Cycle through minutes using Start/Stop Button

Part 2:
Press Lap/Reset button once again to make hours blink
Cycle through hours using Start/Stop Button

(for this part, it's a bit tricky. Hours can be displayed in AM, PM, or 24 hour duration. AM is represented by "A", PM is shown with "P" and 24 hour mode is shown with "H", so keep an eye in the seconds window when setting your hour so you know for sure if you have the right hour)

When your done setting minutes and hours, press mode button again till you get to main screen
A helpful hint is to remember when setting up anything in this watch, mode will cycle through the different screens, lap/reset will change the value of whatever your modifying (AKA minutes/hours) and start/stop scrolls through the different fields.

Hope this helps. Sorry if it's confusing, best I could do.

goto this website
http://www.genevawatchgroup.com/

Click on customer service, scroll down the center of the page untill you get the user manuals, your manual is there.

let me know if you need anything else.

Thanks,
Ekse

hold down mode until the time settings come up. the alarm settings show first, then press mode once more to set the actual time.

bing took me like 2 hours lol.

I just dug my watch out after not wearing for a few years and had the same problem. There is an easy way to adust this watch's time and alarm, basically one way to enter both.

1) With the watch in the regular time display mode (doesn't matter if 12 hour or military time), depress and hold the lower left hand button (mode button). After a few seconds the watch appears to shift to alarm mode and it is blinking. This puts you into the mode for adjusting the alarm.

2) If you want to adjust time, date, etc rather than alarm time, after you have done step one, simply press that same lower left button again, and then it will put you into the time mode, but this time the time mode is blinking and you can adjust the various components (seconds, minutes, hours). You can only move minutes, hours, etc forward, no way to move backward. You will start off with the second display blinking, probably skip that unless you need to adjust seconds. Depress the upper right button to shift to the next option (minutes) and you will see the minute display blinking. Adjust the minutes by depressing the lower right button. When finished depress upper right button to move to next option (hours) depress the lower right button to move the minutes/hours/month/date forward as necessary, when you finish just press the lower left button again and it pulls you out of adjust mode and you are back in regular time viewing.

I had to post this because I've had this problem in the past and it killed me. Its kind of intuititve after you get into the adjusting mode by pressing the lower left button- remember, initially it will put you into adjust alarm mode, but press again and you will get into adjust time mode.